To be a distinguished Art and Design Institution and Resource Centre of world-class status; A model environment for future creative professionals.
- To provide excellent and distinguished teaching and learning programs in Art & Design.
- To Develop and to promote technologies and professionals in the Art & Design disciplines encompassing deep-rooted values.
- To lead the technology-based knowledge in Art & Design of world-class status functioning as a Regional Resource Centre for Afro-Arab Arts.
- To bridge the gap between theory and practice through a number of versatile programs that integrates scientific knowledge with individual artistic and handicraft skills.
- To integrate modern art and design technologies successfully in the programs of sustainable development. 6.To provide all-round training that stresses novelty in thought, ideas and products.
- To prepare Students to become competent professionals who can successfully satisfy the business society needs for creative artists and designers.
- To provide an appropriate creative environment that enables the students to achieve personal and professional goals and assume future leadership roles through its programs and professional study.
- To provide research capabilities within the concept of applied learning in classrooms, studios, and shops.
- To help in transferring different aesthetic experiences to the society, and to raise public awareness about the need for beautiful and healthy environment.
- To create strong mutual academic links between the college and regional and international Art and Design institutions.